Samsung has announced that it has been ranked as the world’s No. 1 television brand for the 20th consecutive year. The company has held the top position in the global TV market since 2006.
According to market research firm Omdia, Samsung recorded a 29.1% share of the global TV market in 2025, reflecting its position across premium televisions, ultra-large screens, and next-generation display technologies.
Premium TV segment share
Samsung also led the premium television category, recording a 54.3% market share in the segment priced above $2,500, supported by Neo QLED, OLED, and lifestyle TVs, and a 52.2% share in the segment priced above $1,500 globally.
Key milestones since 2006
Samsung first reached the global No. 1 TV position in 2006 with the Bordeaux TV, a model focused on design.
The company introduced several products and technologies in the following years:
- 2009: Expansion of LED TVs, enabling thinner displays and improved energy efficiency.
- 2011: Introduction of Smart TVs, adding connected features and online services to televisions.
- 2015: Launch of The Serif, a design-focused television intended to integrate with home interiors.
- 2017: Introduction of The Frame, which displays digital artwork when the TV is not in use.
- 2017: Launch of QLED TVs using quantum dot display technology.
- 2018: Introduction of 8K televisions with more than 33 million pixels, four times the resolution of 4K.
- 2020: Introduction of MICRO LED display technology designed for high brightness, contrast, and color accuracy in large screens.
Ongoing TV technology development
Samsung is continuing development of its TV lineup with additional Micro RGB models and updates to OLED and Neo QLED televisions, while also expanding its Mini LED TVs to more screen sizes and price segments with improvements in brightness, contrast, and backlight control, alongside AI-based TV features that use processors to automatically adjust picture, sound, and viewing preferences.
Speaking on the announcement, SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, said:
When consumers choose a TV, they’re choosing a brand they can trust for years ahead. Our 20-year leadership in the global TV market reflects that confidence — built on decades of engineering expertise and display innovation.