IDEA Aurus III Hands-on

Idea AurusIII 01

Idea Cellular recently launched  two more affordable but quality android smartphones to their portfolio to accelerate the 3G adoption by their customers in India. The higher end model is IDEA Aurus III. It is powered by MediaTek 6575 1GHz single core SOC and runs Jelly Bean 4.1.1 out of the box. Aurus III has 4″ 16M colours WVGA display, 512MB RAM, 4GB ROM, 5MP Fixed Focus camera, VGA Video Call Camera, 3G (HSDPA 7.2 Mbps), WiFi 802.11 b/g/n, Bluetooth 4.0 & A-GPS  .

Idea Aurus III

The smartphone is made by ALCATEL-TCT which is a subsidiary of TCL, China. The built quality is very impressive and device feels very sturdy. Aurus III is available in  two colour variants namely, white and black. Idea has included features like Video Calling, LED Notifications, unified 2.32GB storage for apps & media along with microSD card slot which can easily handle cards up to 32GB.

Idea AurusIII 06

The Aurus III has a 5MP fixed Focus camera (yes no Auto Focus here) at back with burst shoot, HDR photo capture & Panorama photo capability which is very rare at this price point. The LED Flash is missing for the primary camera but it’s acceptable for a device which is priced sub 7k range.  I am quite impressed with vivid & bright 4″ LCD display which is also quite sharp. Thanks to 1400mAh battery, I expect the device will easily provide a day’s usage with both SIM active.

The Idea Aurus III is priced at just Rs. 6990/- (MRP) including all taxes. The company has said that the device is available from Idea stores for purchase immediately. Check out the photo gallery of the device below.

Author: Gaurav Hasabnis

Gaurav Hasabnis is a Product Specialist for Smart Devices based on Android, WindowsPhone, LiMo & Symbian; Marketer; Audiophile; Photographer; Technology Analyst & Editor @ FoneArena. You can follow him on Twitter @gauravh1 and on Google