LG Electronics (LG) has announced its plans to host the LG World Premiere press conference on January 5 at 08:00 (PST) at the Mandalay Bay Convention Center in Las Vegas, Nevada. The event serves as the company’s official kick-off for its participation in CES 2026.
Operating under the theme “Innovation in tune with you,” LG intends to use the conference to outline its vision for improving daily life through what it terms Affectionate Intelligence. This concept focuses on delivering harmonized and seamlessly connected customer experiences.
With global media expected to be present, LG is slated to unveil a portfolio of AI-powered solutions. These solutions are described as combining the company’s devices and existing solutions with advanced AI core technologies.
LG indicates that it is evolving its products into intelligent solutions designed to broaden connectivity across devices, people, and spaces. This evolutionary focus extends beyond the home to encompass mobility and various urban environments, aiming for a more seamless and elevated life journey for consumers.
Following the press conference, the products revealed and demonstrated during LG World Premiere will be on display at the LG booth throughout CES 2026.
Visitors to the booth will have the opportunity to explore the latest products and solutions, as well as interact with a variety of unique, AI-fueled innovation experiences and immersive installations, all aligned with the company’s customer-centered vision and exhibition theme.