FUJIFILM India has opened the FUJIFILM House of Photography in Andheri West, Mumbai, marking the company’s first photography and imaging destination in India and its 11th globally. The two-storey facility covers 5,795 sq. ft. and opened today (August 19), which is observed as World Photography Day. The opening also comes in a year marking 200 years since the invention of photography.
The House of Photography brings Fujifilm’s imaging products and solutions together at one location, with facilities for photographers, filmmakers, content creators, professionals, and photography enthusiasts. The facility includes product experiences as well as areas for learning, photography, printing, workshops, exhibitions, and community activities.
Fujifilm House of Photography facilities
For the first time in India, Fujifilm is showcasing its Z Series lineup of projectors through a dedicated experience zone. The facility also includes Fujifilm printing solutions, allowing visitors to see how digital images can be produced as physical prints.
The facility includes:
- Z Series projector experience zone
- Fujifilm printing solutions
- Photo gallery
- Creator studio
- Workshop area
- Pro Print Centre
- Enterprise imaging solutions
The design of the facility draws from India’s architectural heritage and combines traditional design elements with Art-Deco architecture.
Product experiences
The ground floor is dedicated to product experiences and features the instax, X Series, and GFX System ranges, along with dedicated zones for QuickSnap and binoculars.
Visitors can explore:
- Live instax print bar
- X Series discovery table
- GFX and lens display
- QuickSnap zone
- Binoculars zone
The floor also includes guided demonstrations of the respective systems.
Creative and community activities
The first floor includes a photo gallery, creator studio, workshop area, Pro Print Centre, and enterprise imaging solutions. The facility will also host workshops, exhibitions, creator meet-ups, and photo walks.
The House of Photography provides facilities covering different stages of the imaging process, from learning and creation to physical output. It brings together Fujifilm’s camera, instant photography, printing, projection, and other imaging solutions in a single location.
Sharing his vision for the launch, Mr. Yujiro Igarashi, General Manager, Imaging Business Division, said,
Through FUJIFILM House of Photography, we are bringing our global vision of creating spaces that go beyond showcasing products to fostering creativity, learning and community. India is one of the world’s most dynamic and creative markets, and we are pleased to introduce this concept here as part of our long-term commitment to nurturing the country’s evolving imaging ambitions.
Celebrating the launch, Mr. Koji Wada, Managing Director, FUJIFILM India, said,
We are pleased to bring FUJIFILM House of Photography to India and create a space dedicated to photographers, creators and visual storytellers of every generation. At Fujifilm, our Group Purpose of ‘Giving our world more smiles’ inspires us to create experiences that enrich people’s lives, and we hope this House of Photography becomes a welcoming destination where creativity is nurtured, memories are preserved and stories are shared.
Highlighting the purpose behind the initiative, Mr. Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India Private Limited, said,
FUJIFILM House of Photography is more than a destination to experience our imaging solutions. It is a space created to encourage creativity, foster learning and bring India’s photography community together. We envision it as a home where photographers, filmmakers, creators and enthusiasts of every skill level can connect, exchange ideas and refine their craft. We hope to nurture a vibrant ecosystem that celebrates visual storytelling while encouraging people to see, create and preserve the world in new and meaningful ways.