Apple is preparing the most significant iPhone redesign in its history, introducing multiple new models and revising its release schedule, according to Bloomberg’s Mark Gurman. Over the next three years, the company plans devices including the iPhone Air, a foldable iPhone, and a high-end curved-screen model expected in 2027.
The initiative comes as Apple faces criticism for heavy reliance on the iPhone while lagging in AI and other emerging technologies. Rather than scaling back, Apple is accelerating innovation, pursuing hardware redesigns, and restructuring product launches.
iPhone Air, Foldable, and 2026 Roadmap
The iPhone Air is a low-volume device designed to support Apple’s foldable iPhone development, sharing materials, miniaturized components, and internal layouts with the foldable as a controlled hardware test platform. According to Gurman’s previous report in May, Apple’s foldable iPhone is expected in fall 2026, followed by a high-end curved-screen model in 2027 with an under-display camera.
The next-generation Air will adopt a 2nm chip for better efficiency, while major changes such as a second rear camera remain unlikely due to limited space and low usage of the ultrawide lens. Apple expects the Air to account for 6–8% of iPhone sales, and minimal marketing reflects its role as a technology and supply chain experiment.
Apple’s broader 2026 roadmap is split across the year: early 2026 will introduce smart home devices, the iPhone 17e, and updated Macs and iPads, while late 2026 will see three high-end iPhones, new Apple Watch models, and additional Macs. Software updates, including iOS 26.4 with the new Siri, will follow the same schedule, emphasizing the growing importance of spring releases.
Two-Phase Launch Cycle
Starting in 2026, Apple will adopt a two-phase yearly release cycle:
Fall 2026 (High-end models)
- iPhone 18 Pro
- iPhone 18 Pro Max
- Foldable iPhone
Spring 2027 (Mainline models)
- iPhone 18
- iPhone 18e
- Potentially a refreshed iPhone Air
This split-year approach aims to smooth revenue, reduce operational strain, separate marketing for premium and mid-tier devices, and provide more flexibility to respond to competitor launches. Analysts expect Apple will continue releasing five to six iPhones annually under this schedule.
Outlook
According to Mark Gurman, Apple’s new strategy marks a major shift in its iPhone ecosystem. By staggering releases, expanding its product lineup, and preparing for new form factors like foldables, Apple aims to balance revenue, reduce strain on teams and suppliers, and maintain market presence throughout the year, setting the stage for the next era of iPhone innovation.