Lloyd, part of Havells India, has launched the Lloyd Kolors Refrigerator, offering a combination of modern features and stylish design for Indian households. This launch also strengthens Lloyd’s digital presence, making it more convenient for customers to purchase online.
Lloyd Kolors Refrigerators
The refrigerator is available in pastel shades—Sunkissed Yellow and Minty Green—with designer handles for a distinctive kitchen appearance. It comes in 195L, 216L, and 240L capacities, providing options suitable for different household sizes.
Features for Convenience and Freshness
- Auto Defrost: Uses light, motion, and temperature sensors to automatically determine defrosting needs.
- Inverter Compressor: Maintains stable temperatures for longer-lasting freshness while reducing energy use.
- Rapid Freeze Technology: Hybrid evaporator, robust compressor, and extra-thick insulation enable ice-making in 29 minutes.
- Home Inverter Connect: Switches automatically to home inverter during power outages to keep food safe.
Health and Safety Features
- Bactshield Technology: Prevents up to 99% of bacterial growth.
- Viruzsafe-Coated Handle: Kills over 100 microbes and 99% of viruses.
- Honeycomb Crisper: Retains moisture to keep fruits and vegetables fresh.
- Fleximax Design: Adjustable glass shelves for flexible storage of items of various shapes and sizes.
Pricing and Availability
The Lloyd Kolors Refrigerator is priced from Rs. 18,990 and is available on Flipkart and other retail channels across India.
Speaking on the partnership and launch, Rajesh Rathi, Executive Vice President, Havells India said,
We are seeing a clear evolution in what drives consumer consideration, especially in home appliances. It is no longer just about functionality; people want products that reflect their personal style and complement modern living. The Lloyd Kolors Refrigerator perfectly captures this shift. It is packed with practical features that simplify daily life, while its vibrant colors bring a fresh, contemporary look to any kitchen.
By launching it on Flipkart and other channels of distribution, we are making this stylish, high-performance refrigerator easily accessible to more families, and tapping into the growing base of online shoppers looking for the latest, most aesthetically appealing options. Ultimately, it is about offering consumers the ideal blend of style, reliability, and convenience.