At the I/O 2025, Google revealed a new AI-driven shopping experience designed to help users find products easily with smart tools, accurate data, and a virtual try-on feature.
AI-driven shopping experience
Google introduced AI Mode for shopping, combining advanced AI from Gemini with the Shopping Graph. This update offers shoppers personalized inspiration, detailed product info, and a streamlined checkout process.
Features
AI Mode Shopping: The AI Mode combines Gemini’s capabilities with Google’s Shopping Graph, which contains more than 50 billion product listings from retailers around the world. These listings feature reviews, prices, colors, and availability, refreshed hourly with more than 2 billion updates daily.
Personalized Browsing: When searching, for example, “cute travel bag,” AI Mode presents a visually rich panel of images and options tailored to user preferences.
Contextual Filters: AI Mode can refine results based on specific needs, such as bags suitable for rainy trips to Portland, Oregon. It runs multiple searches simultaneously to suggest products matching these conditions, like waterproof bags with easy-to-reach pockets.
Agentic Checkout: Users can tap “track price” to set their size, color, and budget. The system sends price drop alerts and allows quick purchase confirmation. Google completes the transaction securely via Google Pay on the merchant’s site.
Virtual Try-On: Shoppers can upload a photo to virtually try billions of clothing items using a custom image generation model. This model understands body shapes and clothing behavior (folding, stretching, draping) to create realistic try-on images.
Try-On Access: Available now in Search Labs, users shopping for shirts, pants, skirts, and dresses can tap a “try it on” icon to see how clothes fit their photo. Looks can be saved or shared.
Availability
- The AI Mode shopping experience and agentic checkout will launch in the U.S. within the next few months.
- The virtual try-on feature is available immediately in the U.S. through Search Labs.
Lilian Rincon, Vice President of Product Management at Google, said the new features aim to help shoppers act quickly when prices match their budgets. She also emphasized the scale and accuracy of the Shopping Graph and how AI Mode aids users in making better buying decisions through inspiration and smart filtering.