It’s been 10 years since the Apple Watch introduced the Activity Rings feature. This intuitive tool has provided a simple, engaging, and customizable way for users to stay active throughout the day by tracking Move, Exercise, and Stand. To mark the occasion, Apple has announced a new campaign called ‘Global Close Your Rings Day’, taking place on April 24.
On April 24, Apple Watch users are encouraged to close their Activity Rings and share what they did using #CloseYourRings. Users who close all three Activity rings will earn a limited-edition award, 10 animated stickers, and an animated badge for Messages.
Further, as a part of Global Close Your Rings Day celebration, customers can obtain a special pin inspired by the award. Customers can pick up a pin at Apple Store locations worldwide starting April 24, while supplies last.
To reiterate the importance of closing your Activity Rings, Apple recently conducted the Apple Heart and Movement Study with 140,000 participants, in collaboration with Brigham and Women’s Hospital and the American Heart Association, and found some interesting insights. The study states that, compared to those who infrequently closed their Activity Rings,
- people who closed their rings most of the time were 48% less likely to experience poor sleep quality, defined as waking up frequently during the night, and
- 73% less likely to experience elevated resting heart rate levels; lower resting heart rate can be a key indicator of fitness and heart health.
- 57% less likely to report elevated stress, as measured by the Perceived Stress Scale-4 (PSS-4)
Regarding the matter, Jeff Williams, Apple’s chief operating officer, said,
Apple Watch has changed the way people think about, monitor, and engage with their fitness and health. A decade ago, we introduced Activity rings — and since then, Apple Watch has grown to offer an extensive set of features designed to empower every user.
People write to us almost every day sharing how Apple Watch has made a difference in their life, from motivating them to move more throughout the day, to changing the trajectory of their health.