Now who doesn’t love a satire? And a satire it is, the new Samsung Galaxy SII advert telling customers that “the next big thing is already here”. It is funny, refreshing and tremendously daring as it mocks the die-hard Apple’s cult following. Lines such as “I could never get a Samsung – I’m creative,” to which another customer responds “dude, you’re a barista.” crack me up further. The spoof is wholly obscured by remarks like “uh oh – the blogs are saying the battery looks sketchy,” or “if it looks the same, how will people know I upgraded?” but a quick look of an iPhone can be clearly seen in the footage. The 60-second advert points out to some of the SII’s remarkable features – specifically the huge, vivacious screen and 4G potential.
We know that this isn’t the first ad that has mocked Apple, but it does so devoid of mentioning the name of the corporation, kudos to that. This ad hit Facebook on Tuesday evening and will be premiered on TV on Thanksgiving.