Sony BRAVIA XR 77A80J 77-inch and 85X85J 85-inch 4K OLED TVs with Cognitive Processor XR launched in India

Sony’s Bravia line up of televisions is known for its stunning picture quality. Expanding the line up, Sony has launched two new OLED televisions in India – BRAVIA XR 77A80J 77-inch and 85X85J 77-inch 4K models, which come with support for Dolby Vision, Dolby Atmos, IMAX Enhanced, and more.

Both the televisions are powered by Cognitive Processor XR and X1 4K HDR picture processor and have support for 4K at 120fps, HDMI 2.1, ALLM, and VRR. These televisions also support Dolby Atmos, Dolby Vision, IMAX Enhanced along with Ambient optimization and Acoustic auto-calibration technology. 

Further, Sony says that these OLED televisions support XR TRILUMINOS Pro and TRILUMINOS Pro along with a 3D colour algorithm that offers true-to-life colours. Regarding the audio, the 77A80J model supports 3D Surround Sound, while the 85X85J model supports X-Balance Speaker. Lastly, both have support for Google TV, Apple AirPlay 2, and HomeKit.

Pricing and availability

The Sony Bravia XR 77A80J is priced at Rs. 5,49,990 and will be available starting 25th August 2021. The 85X85J model is priced at Rs. 4,99,990 and is already available.

As a part of pre-booking offer, users can avail a cashback of Rs 20,000 on select cards along with 2 years warranty between 11th August 2021 to 16th August 2021 when booked via Sony retail stores (Sony Center and Sony Exclusive) or portal or any major electronic stores in India.