Amazon has expanded their Fire TV product line with the launch of the Fire TV Cube in India. It is a cube-shaped media streaming box that supports 4K streaming at 60fps, runs Fire TV OS with integrated Alexa voice assistant and comes with multi-directional infrared technology to control other home appliances.
The Fire TV Cube is designed to provide a hands-free TV experience, which is made possible by its 8 far-field microphones with advanced beamforming technology. Inside the Fire TV Cube, there is a hexa-core processor that enables a fluid Fire TV OS experience, and it supports streaming Dolby Vision and 4K Ultra HD content at up to 60 frames per second.
The device also features multi-directional infrared technology and uses cloud-based protocols, and HDMI CEC to let users control compatible TV, sound bar, A/V receiver, cable, select set-top boxes, as well as other smart home devices.
The Fire TV Cube is available for purchase on Amazon for a price of Rs. 12,999.
Commenting on the launch, Parag Gupta, Head of Amazon Devices, India said:
We are excited to introduce Fire TV Cube – our fastest and most powerful Fire TV device, developed after gathering a wealth of feedback about how customers use voice in the living room. We have combined the far field voice technology of Echo devices with the much loved Fire TV user experience so that customers can use the convenience of Alexa to control their entertainment. With its excellent picture quality and immersive sound experience, Fire TV Cube aims to deliver theater like experience at home.