ASUS launches special edition Zephyrus G14 laptop in collaboration with ACRONYM in India

ASUS has announced a partnership with ACRONYM, a technical apparel design agency based in Munich, to launch a special edition variant of their popular Zephyrus G14 gaming laptop. The laptop has its highest-end specs and features custom materials, etching and machining, and more from ACRONYM.

For specs, the G14 comes with 8-core 16-thread AMD Ryzen 9 CPU, 6GB NVIDIA GeForce RTX 2060 Max Q GPU, 32GB of DDR4 3200MHz Dual-Channel RAM and a 1TB M.2 NVMe PCIe 3.0 SSD. The display is a 14-inch QHD, 100% sRGB, Pantone Validated panel that is perfect for content creators and gamers alike.

The whole laptop experience is designed to follow a philosophy of sustainability, from the packaging to the unique ACRONYM Airpak laptop sleeve, everything is reusable. ACRONYM is also responsible for the specially developed paints, schematic markings, and iconography, the two completely original typefaces and the stark black laptop colour.

The ASUS ROG Zephyrus G14 ACRNM with Anime Matrix is available for purchase on for a price of Rs. 1,99,990.

Commenting on the launch, Arnold Su, Business Head, Consumer And Gaming PC, System Business Group, Asus India said:

We collaborated with ACRONYM to develop our latest offering that reinvents the way gamers and creators use G14 as a tool. This ground-breaking device is the synthesis of creative visions by brands that are a radical innovator in their respective field.