Amazon India launches Automated Messaging Assistant in Hindi on Android — Here’s how to enable it

Amazon India today announced that they are launching Automated Messaging Assistant in Hindi for its customers and the company says that users who prefer Hindi can now get their queries resolved in the language of their preference, without even connecting with an associate.

Amazon Assistant is a chatbot that helps users with their queries and it uses Machine Learning and Natural Language Processing capabilities for a seamless and friendly conversational experience for users. Users can converse with the chatbot right inside the messaging window and the bot transitions to a human assistant within the same window, whenever necessary.

The chatbot will now be available in the Hindi language alongside English and users can choose the language according to their preference. The Hindi chat experience is available on the Android app for now and is expected to be available on other platforms soon.

How to use Amazon Messaging Assistant in Hindi?

  • Open Android app
  • Select Language option present on the hamburger menu
  • Choose the preferred language as Hindi and confirm the selection
  • Click on Customer Service->Contact Us option(the relevant text will be displayed in Hindi)
  • Amazon Assistant chatbot will now start conversing in the Hindi language

Commenting on the launch, Akshay Prabhu, Director, Customer Service, Amazon India said:

When customers interact with the Automated Assistant, it first predicts the most likely issue they are trying to contact us for, post which customers can ask questions related to their issue and receive faster resolutions. By offering the Automated Assistant in Hindi, we are taking a big step towards localizing our post-order experience for Indian customers. The new chat assistant in Hindi underlines our commitment to serve the next 100 million Indians to discover and shop with Amazon. We also see opportunities for scaling the messaging assistant as a contact channel —to increasingly resolving issues before a customer service associate is even involved.

Author: Manoj Nagendra

Manoj Nagendra is passionate about smartphones and the latest technology. He likes to write and explore the latest tech and you can often find him with an Android phone. You can follow him on Twitter @manojshesh24 and also mail at