Reliance Communications to offer Live Streaming of the Cricket World Cup 2011

Today October 13th 2010 Reliance the global partner of ICC Cricket World Cup organized a preview of the trophy at Mumbai today.Reliance Mobile also introduced a series of promotional activities for ICC CWC 2011 which is scheduled to begin in February 2011.

Reliance Mobile will go LIVE with all ICC CWC 2011 matches through its  specially created ICC zone on R-World VAS platform. Reliance Mobile customers will be able to keep track of the 49 ICC CWC 2011 matches via WAP and SMS Alerts. They will be able to watch live stream of match highlights videos, watch previews and match round-ups, and download wallpapers and ringtones with their handsets on both GSM and CDMA networks.

Reliance Mobile will provide access to ICC rankings, archived content of previous tournaments, news & analysis of match/tournament/players, ball-by-ball score updates on Wireless Application Protocol (WAP) and Data protocol. Customers will have thechoice of downloading video clips and receiving video alerts over SMS.
Reliance Mobile customers will also have a range of services to choose from including video clippings of all matches India plays with live audio commentary and moment-by-moment text commentary on their handsets. Customers can capture the action and rare moments of the championship and set them as wallpapers. They can also set the ICC World Cup theme song as their caller ring back tune and download the video of the theme song.

Akshay Kumar, CEO & Regional Head, South West, Reliance Communications said, “The key market drivers will be the increasing availability of 3G services and support for high quality video, the globalization of sport personalities and club support, and the improvement of digital sports rights for mobile distribution.These drivers apply to many types of leisure and information content, but none more so than sports content. There is a great opportunity for content owners, application service providers and operators to exploit sport content over the mobile channel in multiple innovative ways”

Reliance Mobile will offer this application for iPhone, iTouch devices, Blackberry, Android & Symbian enabled devices, Nokia Ovi Store, Java devices and Samsung app store handsets.

ICC Chief Executive Haroon Lorgat said: “As we prepare for what will be a great celebration of the game at our flagship event next year, we are fortunate to have a group of top-class partners whose commitment to the game is unquestioned. Without that commitment we would not be in a position to help our 105 Members grow the game as they do around the world. Through its commitment to and passion for the game, Reliance Mobile is helping to make our great sport even greater.”