Coalition for Better Ads, a group that focuses on improving online ads yesterday has announced Better Ads Experience Program; a voluntary initiative for improving online ads and certify web publishers that agree not to use the most disruptive ads identified in the Standards.
After joining the Coalition for Better Ads back in June this year, Google said that it will roll out a native adblocker by 2018 that will block annoying ads and just as it promised, right after the Better Ads Experience Program announcement, Google confirmed to roll out the adblocker to all compatible operating systems starting February 15th, 2018, in line with the Coalition for Better Ads guidelines.
Google Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. However, site owners can submit their site for re-review once the violations have been fixed. The New better ad standard will be rolling out to Desktop and mobile Europe and North America. Pop-up ads, auto-play video ads with sound, prestitial ads with countdown and large sticky ads are the desktop ad experiences that fall beneath the Better Ads Standard.
On the other hand, ads that don’t comply with the Better Ads Standard on mobile are pop-up ads, prestitial ads, ads with a density greater than 30%, flashing animated ads, auto-play video ads with sound, poststitial ads with a countdown, full-screen scrollover ads, and large sticky ads will be blocked.