Timex today launched the BLINK activity tracker in India in association with Indian consumer technology start-up BLINK. The activity tracker combines signature elements of a traditional watch with sophisticated technology for tracking your daily activities.
Timex and BLINK have partnered together to co-develop the SOS technology in the watches and the BLINK activity tracker uses Bluetooth technology to connect your smartphone. It can track all your all-day activity – steps, distance, calories, sleep. The main USP of the BLINK activity tracker is its ability to send instant mail, SMS and save emergency contacts with the user’s GPS Location in case of an emergency. It is compatible with Android and iOS devices.
The tracker sports a 0.9-inches OLED touchscreen Display with Stainless Steel 304 L Case and comes with a Nordic nRF52832 CPU, 6 axis motion sensor, and SOS trigger to send emergency alerts. It uses Standard Micro USB cable for charging. It has a 90mAh battery that promises a battery backup of 10 days of in-use and 12 days of standby.
The Timex BLINK comes in leather and silicone strap with three different case colors; Black SS, Silver, SS and Rose Gold SS. As an introductory offer, the company is giving a complimentary Silicone sports strap.
It is priced at Rs. 4,495 for leather strap model and for the bracelet style band costs Rs. 4995. It will be exclusively available on authorized TIMEX retail stores from 15th November i,e. today on wards.
Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited said:
At Timex our focus has always been to use innovative technologies and offer timepieces that meet the demands of our consumers. TIMEX | BLINK is yet another effort in that direction. We generally give up our style quotient when we are on the go as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. The watch is for the modern men and women who demand a fit and active lifestyle as well as are always connected on the go.It combines modern technology with TIMEX’s trusted craftsmanship and American Legacy to give consumers more than just a watch. It is an ideal fit for the men and woman who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional touch on their wrist, a best of both worlds.
Somnath Meher (Co-Founder and CEO), BLINK said,
Both TIMEX and BLINK wanted to build a product that’s relevant to the Indian market in terms of functionality; yet have a unique design identity. The SOS feature has been integrated to specifically address a key requirement in our country; while keeping it discreet enough to not affect the overall features and look of the watch. The product nicely encompasses TIMEX’s years of experience in watch-craftsmanship; and BLINK’s forte in developing connected devices with a technology platform.