Vuclip has launched Viu, an Over-the-Top (OTT) video-on-demand (VOD) service in India. The service is built on Vuclip’s patented Dynamic Adaptive Transcoding technology. Viu is coming to India following its launches in Malaysia, Hong Kong and Singapore.
Viu has teamed up with production houses and content owners like Reliance Big Entertainment Pvt. Ltd., Sony Music, Zee Digital Convergence, Tips Industries Ltd., Balaji Motion Pictures, Rajshri Entertainment, Unisys Infosolutions, Shemaroo, Anand Audio, and BBC Worldwide for content partnerships. The service is claiming to offer thousands of hours of content for free and consumers can also subscribe for an ad-free service and even access additional premium content for Rs. 99 per month.
At present, Viu is offering an array of old and new Bollywood and Hollywood movies along with few TV shows. Viu has teamed up with FreeCharge for the wallet service that is offering a free one-month trial subscription as well as cash back deals for premium subscribers.
Nickhil Jakatdar, Founder and CEO, Vuclip said
Our mission is to entertain the one billion plus consumers in India by providing them with a service that they can fall in love with. We will strive hard to push the boundaries of technology, media and experiential design through our state of the art design and technology centers in US, India and Beijing and our global teams in over 10 countries.
Viu is accessible via mobile phones and tablets as well as desktops by downloading the Viu app on Google Play or by typing in www.viu.com on a desktop browser. Available in the Apple store soon.
VIU – Android (Coming to Android tablets and iOS soon)