Back in June the Alliance for Wireless Power (A4WP) and Power Matters Alliance (PMA), leaders in wireless charging technology joined hands to offer a single multi-mode solution. Now both of them have announced a new combined organization and brand identity called AirFuel Alliance, which is an independent, nonprofit consortium with 200 global brands among its members.
It also said that after a period of time brands associated with the former A4WP and PMA identities will be retired and future products will carry the AirFuel name and logo. “The new brand allows for a clear, concise idea of what AirFuel Alliance envisions wireless charging to achieve – a better user experience through the development of shared wireless charging standards available on a global scale wherever consumers may go,” said the company.
AirFuel Alliance continues to support the use of multimode systems that operate with both versions of the standard. It is also developing technologies that go beyond the use of magnetics via the uncoupled working group.
Commenting on the rebranding, Ron Resnick, President of AirFuel Alliance, said:
AirFuel technology is the next step in fast-tracking the commercialization of wirelessly charged products. We embrace a new, inclusive ideal of wireless charging and those member companies within AirFuel Alliance are energized towards bringing wireless power products to consumers globally.
The introduction of AirFuel is a clear step in the right direction for true wireless charging. AirFuel Alliance is committed to bringing to life technology that uses AirFuel while continuing to be open to further industry consolidation.