All of us have heard of Caller Tunes or RingBack tones which is a Value Added Service offered by Mobile Operators to play a song of your choice when someone calls you. Now Tata Docomo has done something revolutionary yet again by launching My Song which is the first Reverse Ring-Back Tone Service in India. This service is the exact opposite of Caller Tunes which means that you can choose to listen to any song when you call someone instead of the normal boring Tring-Tring sound or the caller tunes set by the other user.
This new service is available for both Prepaid and Postpaid users of Tata Docomo in India
For subscribing to the My Song service, users have to dial 543217 and personalize songs.Songs are available under Bollywood Hits, Regionals, International, Classical and Funny Tunes.
Users can set a maximum of up to three different songs for calling different contacts.
Songs downloaded will be subscriber’s personal selection and will be played as a shuffle.
MySong Service Charges
- 2 paise per second for calling the MySong Number
- Subscription charges for the service will be Rs 15 per month.
- Charges for downloading a song – Rs 10 per song for both post-paid and pre-paid subscribers.
Announcing the launch of new service, Mr. NV Subbarao, TATA DOCOMO’s Regional Head – South East said: “With My Song, we have introduced yet another unique service which offers a refreshingly different telecom experience to Tata DOCOMO customers. When you make a call, you usually have to listen to someone’s caller tune which might not be your taste. We believe My Song service is an extremely relevant & innovative offering that is in line with our aim of being THE refreshingly different brand in the telecom clutter. We have been doing it & we will keep doing the new. This launch is a breakthrough that adds an entertainment value and relevance to the task of waiting for a call to be answered.”
I rarely used Caller Tunes on my mobile just for that fact that I don’t want to pay for a service which others might enjoy. Also I can’t set a funny bollywood song as my caller tune if my boss or parents were to call me. Now these Reverse Ring-back tones are interesting as the customer gets to listen to the song rather than the caller.
What do you think about this new concept ? Will it succeed ?