GSMA Announces The Winners of the 15th Annual Global Mobile Awards

GSMA has just announced the winners of the 15th Annual Global Mobile Awards held at Mobile World Congress 2010 in Barcelona.

The awards included topics across 19 categories, viz Mobile Marketing and Advertising, Best Mobile Contribution to Social and Economic Development, the Green Mobile Awards, Mobile Personality of the Year, Mobile Innovation and Mobile Entertainment and at the evening event two highlight awards were presented, the Best Mobile Handset and the Chairman’s Award for outstanding contribution to the growth and success of the mobile industry etc.

HTC Hero bagged the Best Mobile Handset of the year and Steve Jobs won the “Mobile Industry Personality of the Year” award.

Among the other winners included CBS Mobile, Research In Motion and Huawei Technologies etc.

Below is the complete list of the Award Winners:

Best Mobile Game

Winner: Iricom – The Last City – Fight For Your Life!

Best Mobile Music Service

Winner: Odyssey Music Group – Deezer

Best Mobile Advertising or Marketing

Winner: CLANMO GmbH and OgilvyOne – The IKEA PS Mobile Interior Planning Tool

Best Mobile TV Service

Winner: CBS Mobile – TV.COM

Best Mobile Location Based Advertising Campaign

Winner: R/GA – Nokia viNe

Best Mobile Enterprise Product or Service

Winner: Research In Motion – BlackBerry Enterprise Server v5.0

Best Mobile Internet Service

Winner: adaffix Gmbh – YELLIX

Best Mobile Money Service

Winner: Safaricom – M-PESA (bulk payment & utility bill) extension to service

Best Use of Mobile for Social and Economic Development

Winner: Grameen Foundation, MTN Uganda, and Google – The Grameen Foundation Application Laboratory (AppLab)

Best Mobile Money for the Unbanked Service

Winner: Zain Bahrain B.S.C – ZAP

The Green Mobile Award for Best Green Programme, Product or Initiative

Winner: VNL – VNL’s solar-powered GSM base station

Green Network Award

Winner: Mocambique Celular S.A.R.L (mcel) – Eco Naturalmente (Naturally Thinking Green)

Best Network Technology Advance

Winner: SkyCross Inc – SkyCross iMAT (isolated mode antenna technology) Antennas

Best Service Delivery Platform

Winner: Huawei Technologies Co Ltd – Huawei SDP solution

Best Billing & Customer Care Solution

Winner: Mobile TeleSystems (MTS) – You Individual Optimal Tariff Plan

Best Mobile Technology Breakthrough

Winner: Orange – Mobile High Definition (HD) Voice

Best Mobile Handset or Device

Winner: HTC – HTC Hero

Best Mobile Connected Device (non-handsets)

Winner: Novatel Wireless Inc. – MiFi Intelligent Mobile Hotspot

Government Leadership Award

Winner: Kenya

GSMA Chairman’s Award

Winner: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP

Mobile Industry Personality of the Year as Voted for by the Media

Winner: Steve Jobs, Co-Founder and CEO Apple

Author: Vikas SN

A Complete Mobile freak. Regularly Blogs about Mobiles at and Tweets as @tsuvik