Tata Docomo’s different pricing strategy. But will it work?
Tata Docomo is planning to introduce a 1 second pulse instead of the usual 1 minute pulse offered by other mobile service providers. This means that the consumers will be charged on a per second basis rather than the per minute basis and hence they will end up saving money on the seconds left unused.
Tata Docomo also has come up with an interesting application “How much can you really save? explaining how it works.
Interestingly, even the VAS (value added service) like 24 hour Music, Voice Chat, Caller Tune Search etc are being charged on per second pulse rate.
Though the plan sounds very innovative and unique, it is yet to see whether this pricing strategy works or not. What do you think? Will Tata Docomo’s strategy work or not?