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Tata Docomo’s different pricing strategy. But will it work?

on July 14, 2009 – 5:39 pm27 Comments

Tata Docomo is planning to introduce a 1 second pulse instead of the usual 1 minute pulse offered by other mobile service providers. This means that the consumers will be charged on a per second basis rather than the per minute basis and hence they will end up saving money on the seconds left unused.

Tata Docomo also has come up with an interesting application “How much can you really save? explaining how it works.

Interestingly, even the VAS (value added service) like 24 hour Music, Voice Chat, Caller Tune Search etc are being charged on per second pulse rate.

Though the plan sounds very innovative and unique, it is yet to see whether this pricing strategy works or not. What do you think? Will Tata Docomo’s strategy work or not?

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  • henal

    yes this scheme is really awesomeand we save lot of money and no kanjusi for calling frnds.

  • chirag

    really!we cn evn make call wit jus 1p..the balance never ends..an innovative n a honest brand ..

  • dodo

    i dont know anything..dont understand. i need to make a project on its pricing strategies and production but i donno anything

  • jay

    hey guys..any idea abt the new gprs plan of tata docomo??i jus saw it in sum sites bt nthin givn abt the plan..

  • puneet

    the pay per paisa has becom common all othr operators hav strted copyin the same plan..bt its tata has lots of innovations in them n they hav the diet sms to roar ovr..lets hope the per character per paisa will b gud as the pay per second innovation…

  • TATA DOCOMO

    We have finally launched our unlimited GPRS plan and we will be introducing it in 2 packages. The first package will be the ‘Rs. 15 GPRS Pack’. This is a pre paid pack wherein a customer can recharge with Rs.15, and thereafter the customer will be allowed to access unlimited data for next 3 days by selecting Docomo internet APN on their handsets. The second package will be the ‘Rs. 95 GPRS Pack’. In this pack, the customer can recharge with Rs. 95, and thereafter the customer will be allowed to access unlimited data for the next 30 days. These packages will be applicable to TATADOCOMO home and roaming network only.

    For further information please visit the Unlimited GPRS URL: http://www.tatadocomo.com/gprs-edge-faqs.aspx

  • prasad

    the android of tata docomo will surly gt gud response becz its launed for the 1st time in India..pls do post thr experience wit the new android..

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