WhatsApp is working with streaming service Netflix on an enterprise level partnership, and the chat giant has reportedly confirmed to Killer Features that Netflix is indeed a testing partner for Enterprise Solutions.
Though both the companies didn’t reveal the end purpose of the partnership, according to few Twitterites, Netflix is said to use the chat platform; WhatsApp to push content recommendation to the users. This is really interesting for Netflix users to have personalized recommendations directly sent to their WhatsApp. However, it all depends on personal choice, and Netflix seems to be showing an opt-in message asking for users consent.
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WhatsApp has already partnered with other companies like BookMyShow, Goibibo for the business program in India. It is reportedly working with Ola and Oyo rooms as well. It recently announced a Business app and said that it is building and testing new tools via a free WhatsApp Business app for small companies and will charge big companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. WhatsApp currently enjoys over 200 Million active users in India.