Nokia buys Mobile Analytics firm Motally
Nokia has announced that it is going to acquire Mobile Analytics firm Motally in a move to integrate the service into Nokia’s platforms such as Qt, Symbian , MeeGo. Nokia did not disclose how much it paid to acquire the company but it should be reasonably small considering the fact the the company being acquired has only 8 employees .
Nokia to acquire Motally
Optimized developer and publisher product offerings through mobile analytics functionality
Espoo, Finland – Nokia today announced it has signed an agreement to acquire Motally Inc., a privately-held US-based company. Motally’s mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage. The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally’s existing customer base.
“The acquisition underpins Nokia’s drive to deliver in-application and mobile web browsing analytics to Ovi’s growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering”, said Marco Argenti, Vice President, Media, Nokia.
Motally currently employs a team of eight people.
The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.