Flipkart has launched a new store under its own private label. Dubbed as Flipkart SmartBuy, the store will retail electronic accessories and home plastic products.
Currently, the product catalouge on SmartBuy includes only wall chargers, micro USB chargers and data cables. These accessories are priced at affordable rates and price ranges between Rs 199-Rs 399. The SmartBuy page on Flipkart also says it will soon launch other popular electronic accessories like earphones, headphones, Bluetooth Speakers and power banks. SmartBuy will further expand into 25-30 categories including more personal grooming accessories and home plastic products.
Adarsh Menon, head of private brands for Flipkart told TOI
We are looking to address gaps in these categories. In areas where there aren’t many established brands, we expect our private labels to account for 70% of the sales in those spaces. And where big brands dominate, we hope to gain at least a 15% share with our private label.
Mennon added that the products will be sourced from third party manufacturers in India, China and Malaysia. Besides SmartBuy, Flipkart will also launch a second brand by March comprising of retail furniture, small appliances, home décor and furnishings. The latest move comes from the homegrown e-tailer at a time when its rival Amazon has already started pushing private labels in the fashion, home and kitchen segments.