The Indian smartphone market recorded a a healthy 17.1 percent growth over previous quarter and a marginal 3.7 percent growth over Q2 2015, according to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker.
The smartphone market revived after declining for two successive quarters by registering 27.5 million units of smartphones shipments in CY Q2 2016. IDC revealed that global and Indian vendor’s shipments declined year-on-year, while China based vendor’s shipments grew at healthy 75 percent in CY Q2 2016.
Samsung continued to gain the top spot with 25.1 percent share, registering 10.9 percent sequential growth over previous quarter and 15 percent growth from the same period last year. Micromax came in second with 19.9% market share followed by Lenovo at 10.3 percent. Intex and Reliance Jio came down to fourth and fifth spot with 30.1% and 12.3% respectively. Apple’s iPhone SE failed to make any significant impact in the premium segment while its previous generation iPhone 5S continued to contribute majority volume.
Karthik J , Senior Market Analyst, Client Devices, IDC India,
China based vendors’ shipments grew 28 percent over previous quarter of which Lenovo group, Vivo, Xiaomi, OPPO and Gionee were key contributors driving the growth. Until now, Lenovo was the only China based vendor to ship over a million units in a quarter, while this quarter saw additional three vendors joining the million shipments bandwagon. Xiaomi’s Redmi Note 3 was not only the top selling model in online channel but also a star product for the vendor contributing majority of Xiaomi’s total shipments in Q2 2016.
Jaipal Singh , Market Analyst, Client Devices, IDC India said,
"Indian smartphone market grows 17% in Q2 2016: IDC",
Sub $150 segment has been a strong foothold for Indian vendors, which is now facing increased pressure from both global and China based vendors. Aggressive entry of Reliance Jio with shipments of over a half a million 4G devices has captured significant share in sub $50 segment at the expense of other Indian vendor’s share.