Acer Ferrari Phone launching in March 2010
Acer launched a bunch of new phones at MWC 2010 including the new Liquid. What I found in the press kit in an interesting document about an upcoming Ferrari phone.
Acer aims to grab the pole position with Ferrari smartphone launching in March 2010
Acer which is well known for it’s Ferrari laptops is now all set to bring the Ferrari brand to the smart phone segment with the introduction of an Android 2.1 smartphone. Acer and Scuderia Ferrari have been working together for over 7 years and this smartphone is being developed in collaboration between the two companies. Acer is a sponsor for the Ferrari Formula1 racing team and it has extended its sponsorship for next 3 years (2010-2012).
“A Ferrari is not just about speed. It is an expression of beauty, power, excitement, pleasure and natural excellence” comments Gianpiero Morbello, Acer Vice President, Marketing and Brand. “From the original concept to the finished product the new smartphone was conceived down to the finest details with the idea of giving a stronger sense of belonging to all Ferrari fans.”
“We are proud that the Acer sponsorship has been renewed for the next 3 years,” comments Stefano Domenicali, Scuderia Ferrari Team Principal. “Thanks to the results we have reached together in these last 7 years, we can affirm that Acer products with the Ferrari Scudetto are the most technologically advanced of the entire line up.”
The Acer Ferrari smartphone is expected to be an elegant device offering sensational performance, perfectly in line with the wide segment of users it is addressed to. With an extremely sophisticated design, it will amaze both the trendiest style enthusiasts and techno-geeks. Equipped with Android 2.1 Éclair OS, this smartphone encases the drive and determination of both Acer and Ferrari to always be in pole position.
Are you a diehard Ferrari fan ? You might want to keep an eye on this one !