Apple to reportedly buy radio app Swell for $30 million


Apple is all set to acquire radio service Swell for $30 million, according to report from Re/Code. The iOS app will shut down its service and CEO Ram Ramkumar along with other members will join Apple, a result of the acquisition, added the report.

Swell app Apple

Swell is an iOS app that compiles podcasts and other shows into a personalized talk-radio stream. It currently carries news from sources such as NPR, ABC, ESPN, BBC, Ted, CBC and more. It even uses listener’s history to create personalized content playlists.

Apple is likely to use Swell’s technology to improve its Podcast app, which is one of Apple’s most poorly rated apps and widely criticized for performance issues. Swell boasts of a simple UI that is suitable for in-car listening.

The Swell acquisition comes mere two months after Apple acquired Beats Audio for $3 billion. It also suggests that Apple is trying to enhance its offering on its iTunes Radio service that was launched last year.

Source:Re/Code


Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+