Facebook is pulling the plug on Parse, its mobile developer platform. Acquired in 2013, Parse helped small mobile developers build apps using Facebook-owned tools and servers. The social network is killing the service on January 28, 2017.
Facebook just unveiled “App links”, an open source solution that works across all the major mobile platforms, to solve a longstanding problem. This is perhaps the biggest and boldest move we have seen Facebook take, in mobile. Why? Well, because it aims to fix a problem that has been lingering over mobile, ever since the inception of the app store – interlinking of applications. Remember the time your phone took you to the web browser for seeing a Facebook photo instead of the app, even when the first party app was installed? The company aims to solve this exact problem by directly linking users to apps, or part of them, hence enabling the “Internet of Apps”. Think of it as the web hyperlink, but for apps, so you will tend to start browsing apps rather than websites.