Foursquare has changed a lot. The popular location based social network has gone through several ideological changes in the past and it is at a point where data points to utter confusion for the consumer, as well as for the company, as to what Foursquare actually is. It was initially really popular for its “Check in”s and then the company slowly added more social components to its app, like a discovery engine, a friend feed and more. At this point in time, there are just too many components to the app, and hence the New York based start up has decided to un-bundle some of its core features into a separate app, called Swarm.
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