Amazon has released the second set of findings from its inaugural Best in Tech Survey, based on more than 40,000 responses across major consumer electronics categories. The latest findings cover laptop and tablet purchase preferences, following the first set of findings on smartphones released last week.
Laptop buyers prioritise processor performance
Processor performance is the top purchase factor for laptop buyers, with 87% ranking it first. RAM and storage follow, followed by battery life.
About 58% of laptop buyers said upcoming AI features would be “extremely useful” for their productivity, the highest proportion among the consumer electronics categories surveyed.
The most-wanted AI capabilities are:
- On-device AI assistants: 28%
- Fast AI-processing chips: 25%
- AI-powered content creation and editing: 23%
- Real-time transcription and translation: 17%
Laptop buyers consider specifications and multiple brands
About 53% of laptop buyers said they would choose a different brand offering better specifications at the same price, while 15% said they are drawn to new innovation and design.
The survey also found:
- 48% compare two to three brands before making a purchase
- 18% have one brand in mind from the beginning
- Nearly a quarter research for more than two months
- Reviews and ratings carry more weight than price and deals at the point of purchase
Most laptop buyers consider Rs. 40,000 and above
About half of laptop buyers are considering devices priced between Rs. 40,000 and Rs. 80,000. The price distribution is:
- Rs. 40,000 to Rs. 60,000: 28%
- Rs. 60,000 to Rs. 80,000: 22%
- Rs. 80,000 to Rs. 1,00,000: 14%
- Above Rs. 1,00,000: 12%
- Below Rs. 40,000: 24%
Overall, 76% of buyers are considering laptops priced at Rs. 40,000 or more.
Display quality leads tablet purchase decisions
Display size and quality are the top purchase factors for tablet buyers, with 74% ranking them first. Price follows at 12%, while processor performance accounts for 9%.
The Rs. 20,000 to Rs. 35,000 price range accounts for 59% of tablet purchase consideration.
The main reasons for considering a tablet are:
- More affordable alternative to a laptop: 29%
- Media consumption: 21%
- Portability for work on the move: 17%
Best in Tech Awards
The Best in Tech Survey covers smartphones, laptops and tablets, home entertainment and appliances, and wearables and audio. The findings are being released ahead of the second edition of the Best in Tech Awards on September 18, 2026, and will contribute to product selection on Amazon.in and the awards.
Speaking about the survey, Zeba Khan, Director – Consumer Electronics, Amazon India, said:
As a considerably big-ticket item, laptops are one of the most researched products in consumer electronics. Customers seek specific configurations and capabilities based on how they will use the device and because people tend to keep laptops for a longer duration, they compare thoroughly before committing. What the survey tells us is that specs matter more than a brand name for these buyers which is an exciting opportunity for every manufacturer. AI has also emerged as a clear need making on-device assistants and AI-processing chips top their wish list. The Best in Tech Survey gives us clear inputs directly from customers and the Best in Tech Awards will recognise brands delivering on what customers are truly looking for this upcoming festive season.