Jolla reveals its first Sailfish OS device with the other half and a pre order program


Jolla, the smartphone start up company from Finland, has just revealed its first Sailfish OS based device, with colourful replaceable shells they are calling the “Other Half”. This is the first Jolla device that has appeared ever since they started the “other half” teaser campaign on their social media channels. Running on the intuitive Sailfish operating system, the device will be able to run native apps as well as Android apps(as mentioned earlier) on a seamless user interface. We had a hands on demo of the Sailfish OS earlier at the Mobile World Congress, you can watch it for more information about the intuitive OS.

The device is slated for a end-of-2013 availability and there is currently a pre-order program in place. Here is Marc Dillon of Jolla, explaining about it –


If you had seen our hands-on of the Jolla Sailfish operating system earlier, you would know that there is a mode called “Ambience” that changes the whole UI in accordance to the mode selected. With the “other half”, which is basically a replaceable back cover, the device changes its ambience according to the colour and your personal settings associated with it. Here is what the two halves of the Jolla device look like –


There are three pre-order programs for the device. One, costing 100 EUR lets you get a limited Edition Jolla, an exclusive “other half”, priority status for the pre-order and a T-shirt, all this and a 100 EUR voucher when you finally purchase the phone on the Jolla online store. The next one costs 40 EUR, will get you a priority status for the pre-order, a T-shirt and a limited edition Jolla. Overall, Jolla says you will not be paying more than 399 EUR which includes the taxes, VAT and your pre-order money. It literally translates to 28,221.31 INR.

The official reveal video –


Here are the specs from the official website –

  • Jolla original design with ample 4.5” Estrade display
  • Dual core and 4G
  • Keep it and share with 16GB + microSD
  • 8MP AF camera
  • User-replaceable battery
  • The Other Half
  • Gesture based Sailfish OS
  • Android™ app compliant

The device features a special 4.5″ Estrade display, which we are not sure of the meaning, but in literal Spanish translation, it means “behavior”. A dual core processor and 4G networks seem pretty potent. In built 16 GB storage, 8 MP AF camera, user replaceable battery, micro SD card slot are pretty much standard fare. Everything aside, the Salifish OS is tailored to provide you a full screen chrome-less experience with intuitive context menus and what not. Even more impressive is the support for Android apps, embracing the open ecosystem, but we are not sure if this will be like Blackberry 10’s implementation or better. We are hoping the latter.

The design of the device is unsurprisingly finnish and we do see some qualities of Nokia seeping through, like the replaceable back cover, the choice of colours. That aside, it is definitely remarkably Scandinavian in design.

Overall, the only way to let Jolla ship you the device and make devices available in the market is by getting you involved in the pre-order movement. They have explicitly mentioned that, only with the response of the pre-order movement will they decide on market availability. The device is slated for shipping from Europe for a start.

Read more – Jolla

Author: Bharadwaj Chandramouli

Bharadwaj is a content creator who has been obsessed with technology since the early days of smartphones. He loves talking about tech, is a fan of good design and photography. You can follow him on Twitter @gadgetbuff_ to know what he's upto!