Adobe has launched Adobe for Startups, a program that provides early-stage companies with free access to its creative, document productivity and marketing tools to help them build their brands, create content and reach customers.
Eligible startups will receive 12 months of free access to Adobe Firefly Pro Plus, Acrobat Studio (including Adobe Express Premium) and Semrush. The program also includes workshops, events and opportunities to learn from Adobe experts and connect with other founders.
What’s included in Adobe for Startups?
The program brings together tools for content creation, document productivity and marketing.
- Adobe Firefly Pro Plus: Adobe Firefly is an all-in-one creative AI studio for creating images, videos and audio. Firefly Pro Plus provides access to Adobe’s commercially safe models and leading partner models, along with Photoshop on web and mobile.
- Acrobat Studio: Combines Adobe’s PDF tools, AI Assistant and Adobe Express. Users can edit and share documents, extract insights, create presentations and collect signatures.
- Adobe Express Premium: An all-in-one content creation app for creating and publishing content across channels. It includes professionally designed templates for social media posts, marketing materials and brand assets.
- Semrush: Provides marketing and search intelligence to help startups understand how their businesses are discovered online. It measures brand visibility across traditional and AI-powered search, backed by behavioral data and billions of observed AI responses.
Adobe will also offer workshops and events as part of the program. On December 3, it will host a hands-on Brand on Demand workshop with Artist and the Machine, where participants can create a week’s worth of on-brand marketing content using Adobe’s AI tools.
Startups using Adobe’s tools
Adobe highlighted three startups and how they use or plan to use its tools.
DataCurve is a fan identity and intelligence platform for sports, media and entertainment organizations that helps turn fragmented audience data into lasting fan relationships and measurable revenue growth. Co-founder and CEO Aman Johar said the company already uses Adobe Firefly for creative assets and plans to explore integrating its fan intelligence into the creative process to create content based on individual fan interests.
Gondola is building a digital credit and portfolio system for the social media and digital content industry. Founder and CEO Jared Kleinstein said the company has used Adobe’s tools since its early days to build its brand, create content and establish its presence in the market.
Oruk is a speech AI research lab developing foundation models that understand what people say and how they say it, including tone, emotion and delivery. These models provide developers with context to build more responsive voice products. Data Specialist Anastasia Zaporozhtseva said the company plans to use Adobe Express to turn its speech AI research into short visual demonstrations, grow its brand and reach more developers.
Eligibility and availability
Startups founded within the last five years and with less than USD 15 million in funding can apply for Adobe for Startups. Adobe will verify eligibility as part of the application process.
Note: Program terms, eligibility criteria and country availability apply.