DailyObjects, the design-led lifestyle-tech brand, has announced the eighth edition of its Half Price Sale (HPS), scheduled to run from September 3 to September 6, 2026. The promotional event will operate simultaneously across the company’s website, mobile application, and its 15 physical retail stores.
The upcoming sale introduces an early price-reveal mechanism, which began on August 31, allowing shoppers to review discounted rates and assemble shopping carts before transactions open at midnight on September 3. Selected items across the catalog are set to be offered at their lowest recorded prices to date.
Projected Growth and Shifting Category Demand
DailyObjects projects a 123.7% growth for this September edition compared to August 2025. Internal metrics from the March 2026 edition indicated a surge in customer traffic, with new user acquisition reaching up to eight times regular-day figures and repeat customer engagement reaching up to 12 times baseline levels.
Demand patterns suggest consumer interest is extending beyond standard smartphone accessories toward broader workspace, organization, and everyday carry solutions. Projected category increases for September include:
- Tote Bags: 51.0%
- Laptop Bags & Sleeves: 50.9%
- Backpacks: 49.6%
- Organisers: 49.3%
Product Portfolio and Omnichannel Integration
For the first time in the event’s history, several newly introduced product lines will be included in the discount structure. Products receiving initial promotional pricing include the NODE Wireless Charging Ecosystem, Loft Charging Station, Bar Desk Organiser, Park Tech Kit, as well as the Ellipse, Track, and Link watch bands.
These items will be featured alongside existing product lines such as the Stack Phone Ecosystem, Loop Power Bank, and the Puff and Pivot collections.
The event reflects the brand’s ongoing omnichannel retail strategy, following its integration into brick-and-mortar storefronts earlier in the year.
Geographically, while primary consumer volume continues to stem from metropolitan hubs such as Delhi, Mumbai, and Bengaluru, demand has expanded into Tier-1 and Tier-2 urban markets, including Chennai, Pune, Hyderabad, Ahmedabad, Jaipur, Kolkata, and Surat.
Regarding the sale, Pankaj Garg, Co-founder & CEO, DailyObjects, said:
We’ve always seen the Half Price Sale as more than a promotional window. It has become a moment when customers actively explore the wider DailyObjects ecosystem, and the categories they are choosing are increasingly extending beyond traditional phone accessories. This year, we’re bringing new and never-before-discounted products into HPS and taking the event across all our stores and digital platforms.