Homegrown brand boltt, from the house of Fire-Boltt, has appointed Bollywood actor Ayushmann Khurrana as its brand ambassador as it prepares to enter the Indian smartphone market. The partnership coincides with the upcoming exclusive launch of the brand’s debut smartphones—the Ace 5G and Evo—on Flipkart.
The collaboration aims to leverage Khurrana’s contemporary appeal and cross-demographic reach to build consumer awareness as boltt introduces its device lineup.
According to the company, the actor will feature across upcoming product and brand campaigns, forming a long-term partnership intended to establish the brand’s presence in the segment.
Debut Lineup Details
The Ace 5G and Evo represent boltt’s entry into the competitive domestic smartphone space. Key details regarding the launch include:
- Retail Availability: The devices will be sold exclusively via Flipkart.
- Product Positioning: The smartphones are designed around performance, battery longevity, and everyday utility targeted at modern Indian consumers.
Pricing, and availability details for both devices will be announced at the official launch.
Speaking on the association, Arnav Kishore, Founder & CEO, boltt, said:
Ayushmann brings a distinctive energy and individuality to boltt, making him a natural fit for the brand. As a new-age smartphone brand, we want our personality to be contemporary, relatable and rooted in how consumers live and use technology today. His ability to connect with audiences while bringing his own unique perspective aligns strongly with how we see boltt and the relationship we want to build with consumers.
Commenting on the association, Ayushmann Khurrana said:
What stood out to me about boltt is the way the brand is approaching the smartphone category with a clear understanding of what consumers need in their day-to-day lives. It has a contemporary outlook while keeping the experience relevant and accessible. I’m excited to be part of boltt as it introduces its approach to smartphones to consumers across India.