Samsung India has announced a new promotional campaign, “Big Game, Bigger Screen, Biggest Moments,” targeted at football fans. The initiative introduces promotional offers on the company’s 2026 Vision AI Big TV lineup, which features a dedicated AI Soccer Mode designed to enhance the sports viewing experience.
Enhanced Viewing with AI Soccer Mode and VAC
The 2026 Vision AI TV lineup integrates specialized technology aimed at replicating a stadium-like atmosphere at home. The AI Soccer Mode utilizes real-time scene analysis to deliver smoother ball tracking, optimized color vibrancy, and enhanced audio clarity.
Central to the lineup’s functionality is the Samsung Vision AI Companion (VAC). This system integrates major artificial intelligence platforms—including Bixby, Perplexity, and Microsoft Copilot—to provide a more personalized user experience.
Key technical features include:
- AI Upscaling Pro: Upgrades lower-resolution content by improving detail, depth, and contrast.
- Color Booster Pro: Optimizes scene-specific colors for lifelike vibrancy.
- AI Sound Controller Pro: Automatically balances commentary, background music, and crowd noise for immersive audio.
Promotional Offers and Financial Schemes
As part of the campaign, Samsung India is offering several consumer incentives tied to the purchase of its ultra-large-screen televisions (sizes 75 inches and above).
Bundled Devices
Depending on the specific TV model purchased, consumers are eligible for:
- A complimentary soundbar valued up to INR 92,990.
- A complimentary secondary television valued up to INR 2,14,990.
- Financial Offers
To facilitate purchasing, Samsung has introduced several financial schemes:
- Up to 20% cashback on select transactions.
- Zero down payment options.
- Extended Equated Monthly观 (EMI) plans stretching up to 30 months.
Ecosystem Integration and Availability
The Vision AI Big TVs are positioned as future-ready entertainment hubs. Beyond the hardware, the devices integrate Samsung’s broader ecosystem of services, including Samsung TV Plus, Samsung Care+, Samsung Finance+, Sound Plus, and Art Plus. Additionally, Samsung has committed to providing a seven-year OS upgrade guarantee for this lineup, ensuring long-term software support.
The promotional offers and the new Vision AI Big TV range are currently available across Samsung India’s retail outlets, authorized dealerships, and official online channels.