Amazon introduces AI Store to simplify discovery of AI-enabled devices in India


Amazon.in has launched an AI Store, a dedicated destination designed to help customers discover and shop for AI-powered consumer electronics in a simplified way. The AI Store spans multiple product categories, including laptops, smartphones, televisions, air conditioners, refrigerators, washing machines, tablets, smartwatches, and smart glasses, offering products from both global and Indian brands.

AI Store

The AI Store is curated around the principle that every listed product must deliver a tangible, real-world benefit through its AI capabilities. It highlights how AI improves performance, efficiency, visuals, privacy, security, and personalization across devices, while presenting information in a simple format for easy comparison.

  • Laptops: Use Neural Processing Units (NPUs) to improve performance, extend battery life, and support creative workflows.
  • Smartphones: Use on-device AI processing for privacy-focused operation along with camera, translation, and assistant features.
  • Smart TVs: Use AI-based real-time upscaling to improve picture quality.
  • Smartwatches: Convert health data into personalized insights and coaching.
Market insights

The company explained that AI is emerging as a key factor in consumer electronics purchases in India, based on search trends on Amazon.in.

  • Queries for AI-powered devices have grown 60% year-on-year
  • AI-powered laptops and tablets have recorded over 80% growth
  • Televisions have seen nearly 40% growth
  • Wearables continue to show strong double-digit growth
  • Nearly two-thirds of AI-related device searches originate from tier 2 and tier 3 cities, highlighting wider adoption beyond metro markets
Amazon AI ecosystem

The AI Store is part of Amazon.in’s broader AI-driven shopping ecosystem. Rufus supports conversational product discovery, while Lens AI enables visual search using images. View in Your Room allows users to visualize products before purchase, AI-generated review summaries simplify customer feedback, and price history tracking supports informed buying decisions.

Top deals on AI Store

Smartphones

Laptops

Smart TVs

Tablets

Smartwatches

Air Conditioners

Washing Machines

Refrigerator

Availability

The AI Store on Amazon.in offers curated AI-powered electronics across laptops, smartphones, tablets, televisions, smartwatches, smart glasses, and home appliances in one place. Users can also explore deals on the page.

Speaking on the launch, Zeba Khan, Director, Consumer Electronics, Amazon India, said:

At Amazon.in, our role goes beyond offering selection. It is about helping customers navigate a rapidly evolving technology landscape with clarity, so they can make confident decisions without decoding technical specifications. The AI Store brings together intelligent devices in one destination, with clear explanations of what each device’s AI can do for you. Whether it is a student in Dibrugarh looking for a laptop that thinks ahead, a professional in Nagercoil upgrading to a smarter smartphone, or a family in Mumbai exploring televisions that adapt to how they watch, we want every customer to find an AI-powered device that simplifies their life. This AI Store is built for Bharat.