Apple is reportedly preparing to enter the low-cost laptop market for the first time with a new budget Mac aimed at students, small businesses, and everyday users. According to Bloomberg’s Mark Gurman, the device is positioned as an affordable alternative to Chromebooks and entry-level Windows PCs.
Target audience and launch timeline
Codenamed J700, the upcoming Mac targets users who browse the web, work on documents, attend online classes, or do light media editing. It may also appeal to iPad users seeking a traditional laptop design with an integrated keyboard. The device is in active testing and early production with overseas suppliers and is expected to launch in the first half of 2026, marking a major shift from Apple’s premium-only strategy.
Design, components, and pricing
The laptop will use less-advanced components to keep costs low, including a smaller LCD screen than the 13.6-inch MacBook Air and an iPhone processor instead of a Mac-specific M-series chip — a first for Apple. Internal testing reportedly shows the smartphone chip outperforms the M1 used in earlier Macs.
Apple plans to price it below $1,000, likely between $600–$800, to compete with Chromebooks and budget Windows laptops. For reference, the M4 MacBook Air starts at $999 (or $899 for education), while most Chromebooks range from $300–$600.
Market context and ecosystem benefits
Apple’s entry into this segment comes amid growing Chromebook competition, especially in schools, and as Windows 11’s rollout prompts some older PC users to seek alternatives. The company previously tested lower pricing with the M1 MacBook Air (under $700 at Walmart), but the new model is a fresh design built for affordability.
In education, Apple’s entry-level iPad with Magic Keyboard Folio costs about $600. The upcoming Mac could offer better battery life, an integrated keyboard, and full macOS functionality, making it a stronger fit for students and consumers in Apple’s ecosystem.
Market share and roadmap
Apple holds about 9% of the global PC market, ranking fourth behind Lenovo, HP, and Dell (IDC, Q3 2025). The Mac lineup was Apple’s fastest-growing hardware segment last quarter, generating $8.73 billion — up 13% year-over-year.
Apple’s 2026 roadmap reportedly includes:
- M5 MacBook Air (early 2026)
- M5 Pro and M5 Max MacBook Pros
- M5 and M5 Pro Mac mini models
- M5 Max and M5 Ultra Mac Studio updates
- M6 MacBook Pro with OLED touchscreen (late 2026 or early 2027)
- Two new external Mac displays
Outlook
If launched as planned, the budget Mac could extend Apple’s reach among students and mainstream users, while strengthening ties across its ecosystem. It would also mark the company’s clearest challenge yet to Chromebooks and low-cost Windows laptops.