Meta announced an update to its Privacy Policy targeting personalized ads. The company announced that it will start using users’ interaction with Meta AI on its platform to show more targeted and personalized ads. Meta will notify people about this update via in-product notifications and emails on October 7, 2025, before it goes into effect on December 16, 2025.
Whenever you interact with Meta AI on any platform—WhatsApp, Instagram, or Facebook—either via an in-line command or directly through the Meta AI chat, the company will use that data for personalized ads. For example, if you chat with Meta AI about hiking, we may learn that you’re interested in hiking, just as we would if you posted a reel about hiking or liked a hiking-related page.
Whether it’s a voice chat or a text exchange with our AI features, this update will help us improve the recommendations we provide for people across our platforms so they’re more likely to see content they’re actually interested in — and less of the content they’re not, says the company.
Do note that the personalization will happen across Meta products that share the same Accounts Center. This means, for example, that if you have not added your WhatsApp account to an Accounts Center, interactions with Meta AI on WhatsApp will not be used to personalize experiences across different accounts on Meta Company Products.
Also, Meta confirmed that it will not use topics such as users’ religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership to show targeted ads.
Meta Personalised Ad Rollout
As mentioned earlier, Meta will start notifying people about this policy change starting October 7, and the wide rollout will begin on December 16, 2025. There’s no way you can opt out of this policy.