Swiggy has added Giftables, a new category in its quick commerce arm, offering users the convenience of planning last-minute celebrations. It is designed to help users discover thoughtful, personalized gifts for every occasion and relationship and get them delivered within 10-60 minutes.
This is an extension of Swiggy’s Instamart platform, with the ability to personalize combinations, such as a cake from your favorite bakery along with flowers, sweets with perfume, or cupcakes with toys. Launched just in time for the year-end festive season, Swiggy expects the service to do well.
The Giftables service is available at the default home tab when you launch the app. Clicking that will take you to the landing page, where you can effortlessly browse by occasion, recipient, or category to find the perfect gift.
As mentioned earlier, the service also offers the ability to personalize combinations, eliminating the need to place separate orders for food delivery and Instamart.
Availability
The service, available through the Swiggy app, is already live in Bengaluru and will expand to Mumbai, Delhi, and other metros in the coming days.
Commenting on the launch of Giftables, Phani Kishan, Co-Founder and Chief Growth Officer, Swiggy, said,
At Swiggy, our vision is to offer unparalleled convenience to our customers. With Giftables, we’re solving a real consumer pain point. Gifting is often last-minute and full of uncertainty. With Giftables on Swiggy, users get curated, high-quality options delivered in under an hour. No more juggling platforms or settling for uninspired gifts.