Spotify has raised the subscription prices for all its Premium plans in India, marking the first increase since the service launched in the country in 2019. The new pricing is effective immediately for new subscribers, while existing users will be informed about the change via email, the company said.
Revised Spotify Premium Plan Prices in India
| Plan | Previous Price | New Price | Percentage Increase |
|---|---|---|---|
| Individual | Rs. 119/month | Rs. 139/month | 16.81% |
| Duo | Rs. 149/month | Rs. 179/month | 20.13% |
| Family | Rs. 179/month | Rs. 229/month | 27.93% |
| Student | Rs. 59/month | Rs. 69/month | 16.95% |
Reason for the Price Increase
This adjustment is part of a wider global update affecting several regions including South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific.
A Spotify spokesperson told Moneycontrol:
As we continue to grow our platform, we are updating our Premium prices for new subscribers in India, from today.
Earlier, in October 2023, Spotify changed its free service in India by placing certain features behind a subscription paywall to motivate more users to switch to paid plans.
Financial Overview and Cost Factors
In its Q2 2025 financial results, Spotify reported:
- Total revenue increased 10% YoY to €4.19 billion.
- Subscription revenue grew by 12%, totaling €3.74 billion.
- The company faced a net loss of €86 million, down from a €274 million profit in the previous year’s quarter.
Spotify attributed the loss primarily to rising operational expenses, including employee costs and “social charges” — payroll taxes that increase as employee stock valuations rise. These social charges totaled €115 million in the quarter, surpassing initial projections.
Spotify’s Position in the Indian Music Streaming Market
There have been important developments in India’s music streaming industry lately: Wynk Music was closed by Airtel in August 2024, followed by Resso exiting the Indian market in January 2024, and Gaana being acquired by Entertainment Network India in December 2023 — leading to a more concentrated market.
Spotify’s main competitors now include YouTube Music, Apple Music, Amazon Music, JioSaavn, and Hungama. CEO Daniel Ek has expressed confidence that India and other emerging markets will become major revenue drivers over time.
The new prices are already live in India, while Spotify has announced that price changes in select other markets will begin from September.