Great Indian Festival 2023: 65% of Prime members shopped; helped customers save over Rs. 600 crores, says Amazon

Amazon has announced that it will wrap up its month-long Great Indian Festival (GIF) 2023 on November 10th, concluding its best-ever shopping extravaganza that kicked off on October 8th.

Amazon noted that customers enjoyed 24 hours of Prime early access, exploring over 5,000 new launches from top brands. The festival covered a diverse range of products, including smartphones, electronics, books, fashion, home decor, and fitness gear, all with attractive offers.

Seller Success Story during Prime sale

Over 38,000 sellers achieved record single-day sales, with 6,500 small and medium businesses experiencing a 5X spike compared to 2022. The festival also witnessed over 40 lakh new customers making their first-time purchases.

Amazon Pay Highlights

Customers saved over Rs. 600 crores through exciting bank discounts and cashback rewards. Amazon Pay Later usage doubled, and EMI share expanded to Rs. 1 lakh. A quarter of purchases were made on EMI, with three-quarters on No Cost EMIs.

75% of Prime members chose the Amazon Pay ICICI Bank co-branded credit card for enticing cashback offers, experiencing a 25% growth in usage compared to 2022.

Customers experienced enhanced affordability, thanks to offers from six banks, including SBI and ICICI. These offers reached 65% of India’s credit card holders and 36% of debit card users.

Prime Members’ Festive Frenzy

Prime members experienced the highest single day of sign-ups within the first 48 hours. More than 65% of Prime shoppers were from tier 2 and 3 cities, and they particularly loved shopping for beauty, apparel, and home products.

India Shops Across Categories

The festival witnessed significant growth across various categories, including premium smartphones, large-screen TVs, consumer electronics, fashion, beauty, and Amazon Fresh. Health and wellness products, along with Amazon devices, also saw increased demand.

Premium Products Soar

One in four purchases was made on EMI, and three out of four on No Cost EMIs. Categories like jewelry, premium smartwatches, luxury beauty, and premium appliances experienced a substantial spike in demand.

B2B Success with Amazon Business

Amazon Business saw a 1.4x increase in customer sign-ups and a 3.7x increase in app downloads compared to 2022. Additionally, B2B sellers witnessed a 1.6x spike in becoming lakhpatis.

Informed Decisions with Amazon Live

Amazon Live featured 1000+ hours of live streaming with 300+ influencers, aiding customers in making informed purchase decisions. The platform saw unprecedented engagement, with 18+ hours of non-stop live streaming daily.

Blockbuster Entertainment and More

Prime Video’s exciting originals and festive releases received love from customers across India and globally. Titles like Aspirants S2, Mark Antony, and Transformer 7 became viewer favorites.

India’s Love for Travel

Flight purchases witnessed a 140% YoY increase, with customers booking flights and hotels to 350+ international destinations for the first time.

You can check for more details about the ongoing Amazon Great Indian Festival sale 2023, which concludes tomorrow, i.e., November 10, 2023.

Commenting on the announcement, Manish Tiwary, Country Manager, India Consumer Business, Amazon, said:

The Amazon Great Indian Festival 2023 has marked a historic milestone! We are honored to be a part of our customers’ celebrations and have witnessed an unprecedented record of over 110 crores visits, including 40 lakh+ new customers making their debut on Amazon India. This festive season, 80% of our shoppers hailed from tier 2-3 cities, underscoring our robust capability to deliver across all serviceable pin codes in India.

We’ve experienced the highest-ever single-day Prime sign-ups and record seller participation, featuring 5,000 new launches from top brands. A heartfelt thank you to our customers, brand and bank partners, sellers, and delivery associates for making this the grandest celebration in the history of our operations in India.