Back in September, Instagram expanded shopping on its platform with the introduction of product stickers in Stories, and also introduced shopping channel in Explore section. Now, the company is announcing three new ways to discover new products, shop from brands and keep track of all your shopping inspiration in one place on Instagram.
Now when you come across an item that you wish to purchase, save it to your Shopping collection to revisit it later. When you tap a product tag in Stories or Feed, tap the Save icon in the bottom right corner to save it to your Shopping collection. You can access your Shopping collection from your profile.
Instagram also confirmed that it is testing a redesign of the Shop tab on business profiles so you can quickly view all the products featured in their shopping posts. When you visit a business profile, tap on the ‘Shop’ button to see the products, such as the item name, price, and the post featuring the item.
You can now shop in videos from your favorite brands. When you see a video in Feed from a brand you follow, tap the shopping icon in the bottom left corner to reveal the featured products and learn more about them.