Instagram denies testing ‘regram’ feature

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Instagram might have just confirmed that Regramming; the ability to instantly repost someone else’s feed post to your followers is “not happening.” This comes after the company is rumored to be testing the feature a while back and this is a good move by Instagram.

Earlier rumor suggested that ‘Regram’ button would appear under the profile picture of the original sharer. Users can regram a post once, it will show a stack of both profile thumbnails of who previously shared it. This feature would help Instagram in widening the content on your feed but would be ideal if Instagram’s algorithm could hide the least engaging regrams.

Keeping this in mind, CEO Kevin Systrom shared his views saying:

We debate the re-share thing a lot. But really that decision is about keeping your feed focused on the people you know rather than the people you know finding other stuff for you to see. And I think that is more of a testament of our focus on authenticity.

The ability to share or repost someone else’s post to your feed instead of sharing something original of your own could make Instagram a lot identical to Facebook and this would bring the possibility of fake content getting viral. Instagram recently hit a billion monthly active users and Stories has 400 million daily users.