Just as it was reported last week, Apple indeed has acquired London-based music recognition service Shazam and has finally announced the news on Monday just as expected. Apple’s acquisition aims at integrating Shazam’s music recognition capabilities into the company’s music service.
Furthermore, sources reveal that Apple Shazam acquisition has been in the news for about five months which comes after Shazam had been in talks with Snapchat and Spotify. Apple usually doesn’t reveal how it is going to use the acquisition in its favor, but with Shazam, there are broad possibilities for both the companies to work on.
Shazam till date has over 1 Billion app downloads and specializes in recognizing music clips from its large database. It also provides more information to users about the music and the artists and also capable of redirecting users to other sites where you can download and listen to the music. Though Apple didn’t disclose the value of the acquisition, many sources point to a possible $400 million.
Commenting on the same Apple said:
We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.
Shazam regarding the acquisition has said:
We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.