Twitter mulls offering paid subscription option on TweetDeck


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In a bid to garner some potential revenue, Twitter is exploring to build a paid subscription model of its popular Tweetdeck interface aimed at professionals,marketers and journalist according to a latest report from The Verge.

A Twitter spokesperson said in a blog post,

We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.

A New York Times journalist Andrew Tavani posted screenshots of what a premium version of Tweetdeck could look like. The screenshots were accompanied by a message that read,

Twitter is considering offering an advanced TweetDeck experience, with more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker, to gain more insights, and see the broadest range of what people are saying on Twitter. Whether you use Twitter for work or just want to be more informed on the latest news, sports, entertainment, political viewpoints, and information in today’s world, this advanced TweetDeck experience will be designed to help you get even more out of Twitter.

This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.

It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.It would also offer extra features such as advanced audience insights & analytics, tools to monitor multiple timelines from multiple accounts and from multiple devices, including mobile, all in an ad-free experience.

For those unaware, TweetDeck, is a social media management tool similar to Hootsuite and was acquired by Twitter in 2011. Twitter has been struggling to make a hefty revenue as it has seen a decline in its advertising revenue and a possible paid subscription for TweetDeck will open new revenue stream.

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Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+