Spotify is all set to introduce a new service on its mobile apps this week, according to a latest report from the Wall Street Journal. The US-based popular streaming service is rolling out a video service on its Android and iOS app.
As per the report, Spotify has been beta testing the service in the four launch markets, including the U.S., U.K., Germany, and Sweden. It will eventually expand to other markets and iPhone users. The service has teamed up with digital content providers like ESPN, Comedy Central, the BBC, Vice Media and Maker Studios. Spotify has been gradually testing video on its apps over the past several months however currently, it is not clear what type of video content will be available. As per the report, initially users will be able to watch short clips. Popular shows like Jimmy Kimmel Live and Epic Rap Battles should be featured on Spotify while other companies will be developing original, music-themed series for the streaming service.
Spotify Video service will offer “contextually relevant videos” based on the type of music you listen to, as well as short playlists of video content. Shiva Rajaraman, the company’s vice president of product, told the publication that videos would come in bundles, such as “News of the Week” or “Laughs at Lunch”. Currently the Spotify video service does not feature ads but the company has plans for the same in the future.