Google is making it further easier for users to shop via mobile. The tech giant is looking forward to add a “buy” button to its mobile search result, according to a latest report from the Wall Street Journal.
The report said that Google will bring include the buy button on Google’s search results pages when people search for certain products on mobile devices. The buy button will not appear on non-sponsored results generated from Google’s basic search algorithm. If a user clicks on the buy button, they will be taken to another Google page that will allow them to complete the purchase. This page will allow users to choose specific details about the item, such as color and size, and then select a shipping speed.
Google is reportedly in talks with a small number of retailers for this new initiative and the company will initially test this feature only on the mobile version of its results pages and not the desktop as more users are accessing the mobile more than desktop. Google will allow consumers to opt in to the same marketing programs they would be exposed to had they bought the item on retailers’ own sites,
Earlier this month Google rolled out a new feature that lets US consumers order restaurant food directly from its search results. The latest move from Google will allow it to compete against giant e-tailers like Amazon and eBay.