Mobile Design House Longcheer enters India


Longcheer Holdings Limited, established in July 2002, is a leading global provider of wireless technology products and services. The company specializes in developing products and services in mobile handsets designs, complete mobile handsets, wireless communication, data communication products, mobile broadband technology and mobile internet applications. The company recently entered the 2nd largest mobile market – India.

Mr. Manu Nagar, formerly Mediatek National Sales with over 15 years work experience  has recently joined as CEO, Longcheer India. Mr. Manu Nagar stated, “The Indian telecom industry has witnessed an unprecedented growth in 2009 with the Indian mobile handset market touching 100.9 million units by the end of last year. The Indian consumers are now demanding handsets which cater to specific Indian requirements. We will address this need by designing unique handsets for India in India.”

Management Team:
The company is spearheaded by Dr. Du Junhong, Executive Chairman of Longcheer Holdings Limited, who has been Awarded Top 10 Most Influential Business Leaders of Shanghai in 2007.

Elaborating on the Longcheer’s foray in India, Dr. Du said, “On the technological front, India is advancing with inclusion of various technological applications such as 3G and WiMAX. Such wireless technologies globally have expanded the need for most advanced mobile designer handsets and software applications. Thus looking at the vibrant prospect of telecommunications, Longcheer will expand its hi-technology based products and services in India.”

Added Mr. Michael Fu, Vice President, International Sales, Longcheer, “With the tele-density in India at 46.32%, we are extremely optimistic about the vast untapped market in India.”

Products and Services:

Longcheer has a range of mobile handsets and applications based on GSM and CDMA with GPRS/EDGE/WIFI inhibit. Further, the mobile handsets carry multimedia features like: MP3/MP4/GPS with FM and Camera features. The company has also launched W-CDMA phones for 3G interactive services. These phones uses Hi- Speed Download Packet Access for wireless internet access to deliver the most advanced technological applications to meet the diverse needs of customers.  The company has strategic partners in the telecommunication semiconductor field such as Qualcomm, MediaTek, Infineon and Datang to name a few.

About Longcheer:
Longcheer is spread across Singapore, Hong Kong, Shanghai, Japan, India and Vietnam. The company has industry-leading mobile telecommunication laboratories based in Shanghai with specialized laboratories such as environmental laboratory, fatigue testing laboratory, an LCD optical laboratory, audio laboratory and conventional testing laboratory to name a few. It is listed on the Singapore Exchange. In 2005 and 2006, company was consecutively ranked as one of the fastest growing technology companies in APAC “and “Technology Fast 500 Asia Pacific Ranking”.


Author: Varun Krish

Varun Krish is a Mobile Technology Enthusiast and has been blogging about mobile phones since 2005. His current phones include the Apple iPhone 13 Pro and Google Pixel 6. You can follow him on Twitter @varunkrish and on Google+ You can also mail Varun Krish