Micromax which started off its operations in India is very popular for it’s Dual SIM phones and innovative ad campaigns. The company has been expanding globally and recently ventured into Brazil. The handset maker has a presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman and Afghanistan. The company has achieved a 1% of the global handset market according to the Global Handset Vendor Marketshare report from research firm Strategy Analytics.
Micromax managed to ship 4 million handsets in Q2 2011 making it the 3rd largest handset maker in India behind Nokia and Samsung in terms of shipments.The company was initially selling only Dual SIM phones but then has recently started offering Android phones as well.
Here is a summary from the report
Micromax of India became the world’s twelfth largest handset vendor in the second quarter of 2011. This is the firm’s highest ever worldwide ranking. Micromax is now larger than all Japanese brands, such as Sharp or NEC, and it is closing the gap on famous European vendor Sony Ericsson. The trend emphasizes the surging of Indian vendors in mobile, and it shows how some Indian brands are starting to register on the global radar. This report tracks the progress of the world’s top-25 emerging handset microvendors, including Micromax, Coolpad, INQ Mobile and others.
Report [requires subscription ]