vivo India has rolled out a new marketing campaign for its latest smartphone, the vivo V80, featuring brand ambassadors Sidharth Malhotra and Kiara Advani. Centered on the theme of festive homecoming, the promotional narrative follows the couple as they travel back home, capturing regional interactions, landscapes, and festive events along the route.
The campaign positions the vivo V80 primarily as a portable content-creation tool designed for on-the-go photography and videography. Throughout the visual film, the actors use the smartphone to document candid moments, emphasizing the process of recording, editing, and sharing travel experiences in real time.
To bridge the on-screen narrative with real-world engagement, Malhotra extended the initiative to social media by sharing personal travel snippets and photos taken with the device during the shoot. This multi-channel approach is intended to demonstrate the practical application of the phone’s camera suite during seasonal travel.
On the technical front, the campaign highlights several of the device’s imaging hardware and software specifications, including:
- 50MP ZEISS Night Telephoto Camera: Engineered for low-light performance and long-range detail.
- 4K Cinematic Video: Designed to record high-resolution, cinema-style video footage.
- AI Creative Camera: Incorporating over 30 artificial intelligence imaging features for automated editing and styling.
- AI Diwali Portrait 2.0: A dedicated mode tailored for capturing portrait photography in high-contrast, festive lighting conditions.
The campaign has been deployed across digital and social media channels, targeting creators and general consumers looking for advanced imaging capabilities during the holiday travel season.
Speaking about the campaign, ambassadors Sidharth Malhotra and Kiara Advani said:
Festive homecomings are as much about the journey as the destination, and that is what made this campaign interesting for us. It takes a familiar festive emotion and tells it through the lens of how people experience life today – capturing, creating and sharing moments as they happen. The vivo V80 fits naturally into this narrative as a creative companion, while our journey together brings a personal and relatable dimension to the story. We hope the campaign connects with people who find their own stories in the little moments along the way.
Geetaj Chanana, Chief Corporate Communications Officer vivo India, said:
We see content creation becoming an increasingly natural part of how consumers experience and share the world around them. With the V80 campaign, we bring this insight to life through the familiar emotion of a festive journey home, where every interaction and spontaneous moment can become a story worth creating. Sidharth and Kiara bring a unique authenticity and chemistry to this narrative, allowing us to showcase the journey through shared experiences and individual creative perspectives. With capabilities such as 4K Cinematic Video1 and AI-powered creative features, the V80 becomes a natural creative partner, empowering users to capture, create and share the moments that matter to them.